This is yet another lovely idea for Dove, and it’s highly interactive in spite of the fact that it’s a print ad.
Dove’s ability to hit it out of the park again and again owes everything to the strength of its core idea: Women deserve to feel better about themselves. Please note that strong core ideas have nothing to do with products, and everything to do with people.
Source: I Believe in AdvertisingAdvertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva
Interactive in the late 1980s
Interactive is as old as advertising itself.
Every ad is on one level “interactive” in that it aims to engage the consumer for long enough to get a response or reaction, eventually leading to a sale.
[by Pete Barry]
