Tumblr Staff: News!
News!Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.
Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.
So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.
Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!
As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.
Fuck yeah,
David
Nonostante lo fuck yeah, non mi sento troppo bene.
Comedian Kurt Braunohler raised $6,000 on Kickstarter to “hire a man in a plane to write stupid things in the sky”.
Indecisive? Pick the middle
“The goalkeeper picks a side and dives 93.7 percent of the time and just stands in the middle only 6.3 percent of the time. There was a clear bias toward action.”
The Journal of Economic Psychology recently looked at the link between decision making and penalty kicks, and found, somewhat surprisingly, that goalkeepers might be better off doing nothing at all.
Analyzing close to 300 penalty kick situations, the study considered goalkeeper’s decisions in regards to which direction to move towards, the area to which the ball was actually kicked, and most importantly, whether the penalty was actually blocked.
The conclusion? Goalkeepers dive right or left 93.7% of the time, and choose to remain in the center in only 6.3% of penalty kick situations.
The problem comes from the fact that the direction of penalty kicks were distributed much more evenly, with almost 30% of penalty kicks sent towards the center of the goal.
But if goalkeepers could “almost double their save percentage by doing nothing,” why do they almost always choose to dive?
The researchers point towards something called action bias. Essentially, there’s an accepted norm that goalkeepers dive when attempting to block penalty kicks. If they fail to block a penalty kick when diving, they are considered to have made an effort; if they stay in the center when a penalty tucks into a corner, they’re lazy, indecisive, and made no attempt to block the ball. Goalkeepers favor action because of social expectations.
It’s always a matter of expectations
This is yet another lovely idea for Dove, and it’s highly interactive in spite of the fact that it’s a print ad.
Dove’s ability to hit it out of the park again and again owes everything to the strength of its core idea: Women deserve to feel better about themselves. Please note that strong core ideas have nothing to do with products, and everything to do with people.
Source: I Believe in AdvertisingAdvertising Agency: TORKE+CC, Lisbon, Portugal
Creative directors: André Rabanéa, Hugo Tornelo, Pedro Alegria
Art directors: Daniel Machado, João Pereira, Rui Pica and Rui Santos
Copywriters Nuno Trindade, Zeynep Rabanéa
Planners: Diogo Teixeira, Mariana Figueiredo, Frederico Ferreira
Producer: Soraia Silva
Lovely, and almost magical.
iPhone 5 - “Photos Every Day” (Agency: TBWA\Media Arts Lab)
In which Kurt Vonnegut modestly offers his talents to the JFK campaign. Our favorite line? “On occasion, I write pretty well.” http://slate.me/11QNcwA
On occasion.